Media Kit.

Fight Cancer Differently. With Data.

Sequence Me Now is a patient-built movement demanding genomic sequencing for every cancer patient in America. Below: the documents, brand assets, imagery, and approved language press and partners need.

Testing rates: DaCosta Byfield et al., JAMA Network Open, 2025. New cases and deaths: American Cancer Society, Cancer Statistics 2026.

Documents & Downloads.

Everything you need to cover Sequence Me Now. All files are cleared for editorial use.

Brand Assets.

Sequence Me Now Brand Standards · Version 2.0 · Locked May 2026. Please don't recolor, stretch, or alter the marks.

Logo System: Two Marks

The brand uses two marks with distinct roles — the SMN wordmark (organization-level) and The Sequence Code key (program-level, locked May 2026). Do not substitute one for the other. The key has five ascending teeth, each representing a playbook step; tooth 4 is the tallest and the only purple accent — the breakthrough step (Find a Trial), where DNA data becomes action.

On Black · Primary

On White · Reversed

The Sequence Code Key

Color Palette · Locked v2.0

Architecture rule: Blue (#28BDF8) is the dark-surface color; Purple (#92278F) is the light-surface color. Homepage = black + blue. Subpages = white + purple. Purple is punctuation only — if it shows up everywhere, it stops meaning anything.

Type: Anton (display) · Playfair Display (serif accents) · Inter (body).

Photos.

Real people, real patients, real moments — no stock photography.

The images below are web-resolution and are suitable for online use. For print-quality, high-resolution originals, please email sequencemenow@gmail.com.

Bryce Olson

On Stage · Primary Press Shot

Speaking at a healthcare conference — the “6X Better Response Rates” slide.

Bryce Olson

Official Portrait

Founder (1970–2023). Stage IV prostate cancer patient who outlived a 21-month prognosis by nine years.

Hans George

Board Chair

Angel investor and former NIKE VP (24 years). Available for media interviews.

Eoin McConnell

Board Treasurer

At NVIDIA driving go-to-market for Arm-based CPUs; 25 years prior at Intel.

Todd Storch

Board Secretary

Multi-time CEO/CRO; co-founded Taylor's Gift Foundation, a nationwide donor-family nonprofit.

Molly Lindquist

Board Member

Breast cancer survivor; founded Consano, a 501(c)(3) medical-research crowdfunding platform.

Sean Vali

Board Member

Former NIKE Global VP (34 years); now principal at SVM Consulting.

Holly Jordt

Board Member

Registered Nurse and public-health professional (23+ years); Montana native focused on rural access.

Devona Olson

Brand Crusader

Bryce's daughter, carrying his story to the next generation. Psychology at Loyola Marymount.

Dr. Rana McKay

Medical Advisor

GU medical oncologist and Associate Director for Clinical Trials, UCSD Moores Cancer Center.

Dr. Brandon Hayes-Lattin

Medical Advisor

Professor of Medicine and Deputy Division Head, Hematology/Oncology, OHSU Knight Cancer Institute.

Brad Power

Cancer Hacker · Advisor

Patient advocate and “cancer hacker”; co-founder of Cancer Patient Lab and opencancer.ai.

Pants

Brand Ambassadog · Chief Morale Officer

Bryce's faithful sidekick and the movement's four-legged mascot.

Videos.

All embeds cleared for editorial use with attribution to Sequence Me Now. For broadcast-quality files, contact the press team.

Follow & Connect.

Handles are being confirmed; tag #SequenceMe.

About Sequence Me Now.

Approved language for articles and listings — please use this description as written.

Reach the Team.

For interviews, assets, or partnership inquiries, email sequencemenow@gmail.com. Hans George (Board Chair) is the primary media contact; Sean Vali (Marketing & Communications) also handles media.

EIN

93-4069873

Founded

2018

Headquarters

Portland, Oregon

Status

501(c)(3) Nonprofit

Web

sequencemenow.org

Hashtag

#SequenceMe