A Movement Started By Bryce Olson

Fight Cancer
Differently.
With Data.

Hear from BryceWhat is Genomic Sequencing

The Sequence Code is the 5-step playbook Bryce built when standard treatment failed, and he took charge of his cancer. Cancer hides in your DNA—so he demanded genomic sequencing, unlocked the code, and pioneered a path that tripled his survival. It's the path the Motley Crew now hands to every patient who walks in scared—and walks out armed.

5
Steps
One Playbook
“You can do this, too.” — Bryce Olson

Start Where You Are.

Five steps. You don’t have to start at one. Pick the door that matches where you are right now — you can always come back for the rest.

Unicorn Just diagnosed.
Overwhelmed.
Step 01 →
Speak up I’m ready.
Talk with my doctor.
Step 02 →
Microscope Got my report.
What now?
Step 03 →
Alarm clock — time matters Time for a trial.
Where do I look?
Step 04 →
Quarter Need support.
Beyond the medical.
Step 05 →
01

Get Educated About Sequencing

Cancer is a DNA disease. The same mutation that drives a lung tumor can drive a prostate or colon tumor — and the same drug can sometimes treat all three, though every cancer is its own puzzle. That's the whole idea behind personalized medicine: treat what's driving the cancer, not just where it showed up. But you only find the driver if someone looks. Push for comprehensive genomic profiling — it's increasingly standard, but it's not automatic. Learn the vocabulary first. Walk into the appointment armed.

"All people suffering from cancer deserve new insights into what is driving their disease."
02

Ask To Get Sequenced

Walk into your oncology appointment with the questions and the Battle Plan. Ask for comprehensive genomic profiling — most oncologists will be on board, and many will already have it in your plan. If it hasn't come up, ask. If you're dismissed, demand it. And before you go — check your coverage.

Coverage Check Before You GoMost major insurance plans, including Medicare and Medicaid, cover genomic sequencing when it's medically necessary. Coverage varies by your specific plan, the type of cancer you have, which genes are being tested, whether the test is FDA-approved, and your doctor's clinical justification. Verify before the appointment so the conversation can focus on what's possible, not what it costs. If denied, your doctor can appeal, and many testing labs offer patient assistance programs that reduce or eliminate cost.
"I asked my doctors to 'Sequence Me.' The insights opened new doors and saved my life."
03

Decode Your Genomic Report

Your report comes back. It's confusing. Some mutations matter. They're driving the cancer and have drugs targeting them. Some don't. They're passengers along for the ride. Five questions cut through the noise.

"I brought my data to every appointment. I stopped being a passenger."
04

Find A Clinical Trial

Before you search for a trial, understand your standard of care. If you fit it, you have evidence on your side — that’s a strong position. Trials make sense when standard options are exhausted, insufficient, or unavailable for your markers. Start with your cancer care team first. Then use our suite of trial matching tools for molecular matching against your specific markers — EGFR, BRAF, KRAS, HER2, BRCA, PD-L1, MSI, TMB. Bryce enrolled in four trials at four cancer centers. One of them tripled his survival.

"I told the trial team: I know I'm a perfect molecular match to the drug you're testing."
05

Find Support Resources

Cancer affects every area of your life: your family, your finances, your kids, your work, your body, your identity. The medical team treats your tumor. The Motley Crew points you to support for everything else.

The Six Areas Patients Need Help WithEmotional & mental health · Family & parenting (including talking to kids) · Financial toxicity (bills, lost income, insurance) · Body image & recovery · Work & legal (FMLA, disability, return-to-work) · Physical recovery & long-term side effects.
"The thing that makes me most happy is connecting to another cancer patient with what helped me."
The Numbers That Matter

Cancer Doesn't Care Who You Are.
Your Response Can.

2 IN 3

advanced cancer patients never receive the molecular testing that could guide their treatment.

2M+
New US Cases Each Year
626K
US Lives Lost in 2026
100+
Distinct Types of Cancer

Sources: molecular testing rates — DaCosta Byfield et al., JAMA Network Open, 2025. New cases and deaths — American Cancer Society, Cancer Statistics 2026. Cancer types — National Cancer Institute.

The Encore Team

Real Journeys.
Real Results.

Patients who unlocked their own code. Families who carry the story forward.

J.J. Singleton
Colorectal Cancer · Encore Member
Art Novak
Bowel Cancer · Encore Member
Devona Olson
Bryce’s Daughter · Encore Member

Would you or someone you know like to give a testimonial about the power of genomic sequencing and clinical trials? E-mail us at sequencemenow@gmail.com and we’ll send you simple guidelines, a release form — and a free Sequence Me Now tee shirt as an Encore Team welcome gift.

Bryce in SEQUENCE ME shirt on stage with 6X BETTER RESPONSE RATES slide
Bryce Olson · 1970–2023
He turned his diagnosis into a movement.
Cancer Crusader Fighter Girl Dad Singer-Songwriter Surfer Shooting Star
The Liner Notes

The Man Who Wouldn't Quit

In the spring of 2014, Bryce collapsed mid-run. He was 44. The diagnosis was stage IV prostate cancer, already in his bones — and it came with a number: 21 months. He had a young daughter, a garage full of half-written songs, and no intention of letting that number be the end of the story.

2014
Diagnosis
"21 Months to Live"
Collapsed mid-run. Stage IV in bones. Chemo failed. Refused to accept the prognosis.
2015
The Turn
Demanded Genomic Sequencing
Molecular match to a clinical trial at OHSU. Shut the cancer down for two years.
2017
The Songs
FACTS Album Released
Fighting Advanced Cancer Through Songs. Raised $40K for OHSU research.
2018
The Movement
Founded Sequence Me Now
Speaking at Nantucket Project, Zurich. Featured in WIRED, Forbes, STAT, ABC, WaPo.
2023
Final Wave
July 13, Portland
Nine years after a 21-month prognosis. 13 lines of therapy. 4 trials. One movement that outlived him.
Read His Full Story
The Operators

The Motley Crew

An experienced volunteer crew — operators from NIKE, NVIDIA, Intel, and the Oregon & Montana healthcare systems, a nationwide nonprofit founder, and the daughter carrying his story forward — who all happened to be Bryce's people. They lead with the work. They carry his name.

The CrewThe Operators
Hans George
Hans George
Board Chair · Angel Investor · Former NIKE VP

Retired from NIKE after a 24-year career in Product Management and Merchandising, culminating in multiple VP roles. Active in Oregon Sports Angels and serves on multiple boards including Portland Tennis & Education.

Hans and Bryce skiing
With BryceSkiing partner. Helping the Motley Crew climb the mountain.
Eoin McConnell
Eoin McConnell
Board Treasurer · NVIDIA · Former Intel

At NVIDIA driving go-to-market strategy and ecosystem adoption for Arm-based CPU platforms. Previously 25 years at Intel across Product Management, Marketing, Sales, and Finance.

Eoin with Bryce on guitar
With BrycePlayed guitar together. Authored the 5-step framework.
Todd Storch
Todd Storch
Board Secretary · Tech Executive · Nationwide Nonprofit Founder

Multi-time CEO and CRO across SaaS and consumer brands — most recently founding sports coaching platform P3 and advising Revolin Sports on growth strategy. Co-founded Taylor's Gift Foundation, a nationwide nonprofit supporting organ and tissue donor families, after the loss of his daughter Taylor.

Todd and Bryce
With BryceDallas friend. Translating Bryce's mission into the next chapter.
Molly Lindquist
Molly Lindquist
Board Member · Manta Cares · Breast Cancer Survivor

Breast cancer survivor diagnosed at 32. Founded Consano, a 501(c)(3) crowdfunding platform for medical research. Previously led patient advocacy for oncology start-up Manta Cares.

Molly and Bryce
With BryceFellow patient advocate. Living proof of the playbook.
Sean Vali
Sean Vali
Board Member · SVM Consulting · Former NIKE VP

Retired from NIKE after a 34-year career culminating in Global VP roles across gender and sport. Now Principal at SVM Consulting, advising on brand, strategy, and product development.

Sean and Bryce
With BryceBrother in rock. The energy behind the movement.
Holly Jordt
Holly Jordt
Board Member · Montana Public Health Institute · Nurse

23+ years as a Registered Nurse and public health professional. Montana native who understands rural communities' challenges in accessing advanced cancer treatment.

Holly and Bryce
With BryceLifelong friend. Keeping patients & families at the center of every cancer care decision.
Devona Olson
Devona Olson
Brand Crusader · Psychology Major at Loyola Marymount

Bryce's daughter. Carrying his story to the next generation.

Devona and Bryce
Bryce's DaughterBrand Crusader. An incoming freshman at Loyola Marymount, carrying her dad's story forward.
Read More

Devona is Bryce's beloved daughter, an inspiring 18-year-old and incoming freshman at Loyola Marymount University. After experiencing the profound loss of her father at the age of 15, she has transformed adversity into strength and purpose. During her high school years, Devona dedicated herself to the field of healthcare, volunteering in both hospital and memory care settings, and serving as an ambassador for SMN.

Pants — Brand Ambassadog
Pants
Brand Ambassadog · Chief Morale Officer

Bryce's faithful sidekick and the movement's four-legged mascot — keeping the Motley Crew grounded, loyal, and reminded why we show up.

Pants
With BryceBryce's dog. Ambassadog for the whole family.
The Expert Advisers3 of Bryce's Dream Team
Dr. Rana McKay
Dr. Rana McKay
Genitourinary Oncologist · UCSD Moores Cancer Center

Medical oncologist specializing in genitourinary malignancies and Associate Director for Clinical Trials at UCSD's Moores Cancer Center. Internationally recognized expert in advanced prostate cancer, precision medicine, and clinical trial design. Drove some of the field's most important biomarker-led trials.

Bryce
Bryce's OncologistSeven years partnering with Bryce. The doctor who said yes to treating cancer with data — when the standard playbook said no.
Read More

Dr. McKay is a GU medical oncologist at UC San Diego. She and Bryce met in November 2017, three-and-a-half years into his diagnosis, when his cancer was progressing and he was pursuing personalized medicine — a non-standard approach for prostate cancer at the time. From their first visit, she met him where he was: reviewing imaging, genomic profiling, and trial options at every appointment, building a playbook that adapted as his disease changed. Together they used the treatments of tomorrow to extend his life today. Bryce exceeded his initial 21-month prognosis by fivefold.

Dr. Brandon Hayes-Lattin
Dr. Brandon Hayes-Lattin
Professor of Medicine · OHSU Knight Cancer Institute

Professor of Medicine and Deputy Division Head of Hematology and Medical Oncology in the Knight Cancer Institute at Oregon Health & Science University.

Read More

He has served as Senior Medical Advisor to the LIVESTRONG Foundation, Chief Medical Officer for Critical Mass: The Young Adult Cancer Alliance, the inaugural Chair of the AYA Committee for SWOG, on the expert advisory panel to the Children’s Oncology Group AYA Committee, a member of the CDC’s Federal Advisory Committee on Breast Cancer in Young Women, and on the Committee on Childhood Cancers and Disability for the National Academies of Sciences, Engineering, and Medicine.

Bryce and Dr. Hayes-Lattin at SXSW 2018
With Bryce“Always my coolest friend, Bryce loved to introduce me to new music — from Rush (Moving Pictures) in junior high to up-and-coming bands at SXSW.”
Brad Power
Brad Power
Cancer Hacker · Co-founder and CEO, Cancer Patient Lab · Co-founder and Chief Trust Officer, opencancer.ai · Co-founder, CancerHacker Lab

Patient advocate, writer, and speaker focused on reengineering how cancer care is delivered. Former Harvard Business School research fellow. Hosts Reengineering Cancer Treatment, interviewing oncologists, researchers, and patients about systemic change. Deep operator's lens on what slows personalized medicine down.

Brad Power and Bryce on a hike together
With BryceCo-conspirator on cancer-care reform. Same fire, same direction.
Genomic profiling is how we moved from treating cancer types to treating individual cancers.— Dr. Rana McKay I survived cancer as a young adult. That changed how I treat my patients — and what I expect from the system.— Dr. Brandon Hayes-Lattin Disruption in healthcare won't come from within. It has to come from patients demanding better options.— Brad Power Precision medicine isn't a future promise. For advanced cancer patients, it's the difference between options and no options.— Dr. Rana McKay Clinical trials aren't a last resort. For many patients, they're the first option actually designed for the disease in front of them.— Dr. Brandon Hayes-Lattin I stood up at Harvard Medical School and told them my cancer center didn't actually sequence me. That's when I knew advocacy was my calling.— Brad Power Engaged patients get better outcomes.— Brad Power Genomic profiling is how we moved from treating cancer types to treating individual cancers.— Dr. Rana McKay I survived cancer as a young adult. That changed how I treat my patients — and what I expect from the system.— Dr. Brandon Hayes-Lattin Disruption in healthcare won't come from within. It has to come from patients demanding better options.— Brad Power Precision medicine isn't a future promise. For advanced cancer patients, it's the difference between options and no options.— Dr. Rana McKay Clinical trials aren't a last resort. For many patients, they're the first option actually designed for the disease in front of them.— Dr. Brandon Hayes-Lattin I stood up at Harvard Medical School and told them my cancer center didn't actually sequence me. That's when I knew advocacy was my calling.— Brad Power Engaged patients get better outcomes.— Brad Power
What We Stand For

Mission. Vision. Values.

Three commitments Bryce lived. Three commitments that shape every decision the Motley Crew makes.

My dad taught me that cancer doesn't get to write the last chapter. He wrote his — with music, with data, with every last wave. This movement is how he keeps writing.
— Devona Olson · Bryce's Daughter